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?Branding Bag?

?Branding Bag?

The Greatest Brand Builder

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The Greatest Brand Builder

Some years ago a British real-estate chain decided to implement a reverse formula when selling houses and apartments.

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?Branding Bag?

Advertising Age’s Marketing 50 Awards 2008

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Earlier this month Advertising Age announced their selection for the Top 50 marketing ideas of 2008 and the marketers behind them. This February they will be honored in New York. Congratulations to this years nominees…

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Brand Marketing: The Shift To Customer-Driven

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One of the business ideologies that has gained maximum currency in the recent past is the customer-centric business operation.

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Branding Trivia

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In most product categories, price is the primary purchase incentive for what percent of all customers?

15% to 35%

Sponsored By: Marketers Seeking Employment

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?Branding Bag? Derrick Daye

Emerging Brand Issue: Brand Value Calculation

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There is an ever-increasing pressure on marketers to quantify the impact of brand management activities and investments on short and long term business results. Given the growing recognition that much of a company’s value derives from its non-tangible assets (such as its brands), public accounting firms will increasingly try to quantify the value of brands and their ROI, perhaps in ways that are overly simplified and not acceptable to marketers. Marketers would be well advised to take the lead in this exercise.

Sponsored By: Brand Aid

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