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Branding and Social Responsibility

Corporate Social Responsibility is important for the simple fact that people like good brands. They trust them. They believe them. They see value in them. They see them as the counter to unethical behaviors. Subconsciously, they look for opportunities to favor them.

Branding and Social Responsibility

Why Global Businesses Must Act Responsibly

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Why Global Businesses Must Act Responsibly

A while back, I read this interesting article in The Huffington Post, by Matt Browne. Titled, “Pro-Logo: Can Global Brands Become a Force for Good?” it suggests that global brands are more accountable now than they once were, and possess the potential to change the world for the better.

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Branding and Social Responsibility

Exploring Social Responsibility: The Product

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Social Responsibility Management Brand Strategy

Social responsibility is largely misunderstood and therefore typically mismanaged by brand marketers.

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Branding and Social Responsibility

Brand Building On Social Purpose

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Beyond the transaction/marketing driven model of brand building, enlightened brand owners are building the value of their brands around aligning social good with business good. These organizations realize the foundation of their competitive advantage will be based on a higher purpose — social good.

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Branding and Social Responsibility

Good Will, Strong Brand

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Good Will, Strong Brand

In 2000 in the Mediterranean Turkish city of Antalya, a luxury resort was being built. It so happened that the biggest economic crisis in Turkish history struck, making it difficult for such an enterprise to kick off.

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Branding and Social Responsibility

Opinionated Branding Proves Powerful

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Opinionated Branding Proves Powerful

Ben Cohen and Jerry Greenfield were long-time friends and hippies when they established Ben & Jerry’s Ice Cream. True to the hippie-dom of which they were a part back in 1978, their brand continues to be driven by a well-informed social and ecological conscience.

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