Brand Advocates Drive Word Of Mouth
August 19, 20136 min
Brand advocates are vital to social media marketing strategies because of the word of mouth (WoM) they generate.
NEW THINKING
Brand advocates are vital to social media marketing strategies because of the word of mouth (WoM) they generate.
Everybody wants their brand to be talked about – and most of us have used social media to spread the word. But what would happen if you reversed the process?
One can use the Internet to:
There are two kinds of interaction in social webs – asking and telling. The traditional view of social influence is all about telling. The new view is more about asking, and carries with it a particular implication for what brand marketers want consumers to do. Ask, don’t tell.
Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed.