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Branding and Social Media

The number one topic and trend CMO’s are integrating into their marketing mix is the use of social media. Marketers are trying to figure out how to get their brands invited to the social conversation. Explore the best practices in branding and social media on Branding Strategy Insider.

Branding and Social Media

Brands Must Know The Scales And Values Of Talk

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Social Media Brand Strategy

“Everybody’s talking at me. I don’t hear a word they’re saying,” observed Harry Nilsson in 1969. 45 years on, it seems a lot of people are still not listening – but brands should be. New findings from Gallup suggests marketers may be pinning the wrong hopes on social media.

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Branding and Social Media

10 Keys To Building Close Customer Relationships

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Brand Loyalty Strategy

Most brands would say they want to be popular and many of them would see social media as a way to achieve that. But recently David McInnis wrote this in a comment: “You can have all the social pieces in place but doing so does not make you likeable. Most companies that have a social strategy should not. They should focus instead on being likeable first.”

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Branding and Social Media

Brand Voice In The Social Media Age

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Brands today obsessively seek massive social followings. The driver of that social activity is content marketing. Today most content marketing is nothing more than disguised brand advertising–and customers and consumers mostly ignore it. To gain a massive following in social channels requires a sophisticated understanding and disciplined application of Brand Voice.

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Branding and Social Media

Brands Are Built On Intensity, Not Volume

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Speculation remains on what a “fan” is worth to a business. In light of that, it’s important for marketers to revisit the difference between volume and intensity when thinking through the value a ‘fan’ brings to a brand.

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Branding and Social Media

Brand Value And Facebook Likes

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Aegis Media has conducted an interesting experiment to identify the value of the number of “likes” a brand has on Facebook. Its basic conclusion is that a high number of likes do help improve brand perceptions. But that raises a chicken and egg question. Where do the likes come from in the first place?

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