Trump Brand Changes Political Marketing Forever
The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are willing to take risks.
NEW THINKING
The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are willing to take risks.
OK, I have to be honest. I had never heard of R3. Apparently in its day job R3 helps companies maximize their agency reviews, remunerations and relationships – hence the name. I have no idea if it is any good at any of those tasks, but it surely has done every marketer a favor with its report on marketing communications.
As the big social media brands synergize and extend their offerings to make it more and more convenient to inhabit their brand of ego-system (hat-tip Brian Solis), when will it all become too much?
In 2007, a young Mark Zuckerberg nervously addressed a room filled with analysts to predict the future. “The next 100 years are going to be different for advertisers starting today,” he announced. “For the last 100 years media has been pushed out to people, but now marketers are going to be a part of the conversation.”
We sometimes forget that with social media, it is not about the destination, it is about the journey; a journey that is defined by the goals a brand hopes to realize when it engages a network of individuals. Viewing “social” as an “emerging communications” medium is like calling water wet. Let’s lay it out here: We are social.