Branding and Social Media

Despite all of the privacy controversies surrounding online platforms, the share of US adults using social media, including Facebook, is mostly unchanged versus last year, according to a Pew Research study.

When an app looks like it’s becoming a platform, it’s important for brands to take notice.

In 2001, Emanuel Rosen published The Anatomy of Buzz, one of the first books dedicated to “Word of Mouth” marketing.

Digital marketing experts and marketing automation vendors have likely already told you brands need to pump as much content into the pipeline as quickly as possible. Well, as Geoffrey Colon correctly pointed out this week, quantity does not equal quality.

Any chief brand officer, director or strategist who still thinks social media is solely an amplification tool that helps connect with an audience are missing five other spokes in their wheelhouse.