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Branding and Social Media
The number one topic and trend CMO’s are integrating into their marketing mix is the use of social media. Marketers are trying to figure out how to get their brands invited to the social conversation. Explore the best practices in branding and social media on Branding Strategy Insider.
Evolving Platforms Shape Customer Expectations
By Chris WrenDespite all of the privacy controversies surrounding online platforms, the share of US adults using social media, including Facebook, is mostly unchanged versus last year, according to a Pew Research study.
Read MoreNew Social Platforms Signal Brand Opportunity
By Chris WrenWhen an app looks like it’s becoming a platform, it’s important for brands to take notice.
Read MoreAligning Brand Strategy And Influencer Marketing
By Emmanuel ProbstIn 2001, Emanuel Rosen published The Anatomy of Buzz, one of the first books dedicated to “Word of Mouth” marketing.
Read More3 Keys To Building A Marketing Newsroom
By Adam KranitzDigital marketing experts and marketing automation vendors have likely already told you brands need to pump as much content into the pipeline as quickly as possible. Well, as Geoffrey Colon correctly pointed out this week, quantity does not equal quality.
Read More6 Ways Social Media Reinforces Brand Strategy
By Geoffrey ColonAny chief brand officer, director or strategist who still thinks social media is solely an amplification tool that helps connect with an audience are missing five other spokes in their wheelhouse.
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- Using Jobs To Be Done For Market Segmentation January 11th, 2021 • 0 Comments
- How The Media Impacts Price Wars January 07th, 2021 • 0 Comments
- How Purpose Is Driving Financial Performance January 14th, 2021 • 0 Comments
- 5 Concepts For Actionable Segmentation January 13th, 2021 • 0 Comments
- Marketing: Seven Levers For Changing Minds January 12th, 2021 • 0 Comments
- Using Jobs To Be Done For Market Segmentation January 11th, 2021 • 0 Comments
- How The Media Impacts Price Wars January 07th, 2021 • 0 Comments
- 10 Do’s And Don’ts For Smart Naming by Rob Meyerson - October 9th, 2020 @ 12:20
- Brand Naming Strategy by Rob Meyerson - October 9th, 2020 @ 12:12
- Brand Naming: Testing Origins by Rob Meyerson - October 9th, 2020 @ 10:38
- Brands vs Choice Overload by Brand News • Brands Must Amplify Simplicity To Be Heard - August 12th, 2020 @ 08:50
- What Brands Can And Cannot Do by Alum Altul - August 12th, 2020 @ 08:02