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Branding and Social Media

The number one topic and trend CMO’s are integrating into their marketing mix is the use of social media. Marketers are trying to figure out how to get their brands invited to the social conversation. Explore the best practices in branding and social media on Branding Strategy Insider.

Branding and Social Media

Aligning Brand Strategy And Influencer Marketing

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Aligning Brand Strategy And Influencer Marketing

In 2001, Emanuel Rosen published The Anatomy of Buzz, one of the first books dedicated to “Word of Mouth” marketing.

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Branding and Social Media

3 Keys To Building A Marketing Newsroom

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3 Keys To Building A Marketing Newsroom

Digital marketing experts and marketing automation vendors have likely already told you brands need to pump as much content into the pipeline as quickly as possible. Well, as Geoffrey Colon correctly pointed out this week, quantity does not equal quality.

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Branding and Social Media

6 Ways Social Media Reinforces Brand Strategy

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6 Ways Social Media Reinforces Brand Strategy

Any chief brand officer, director or strategist who still thinks social media is solely an amplification tool that helps connect with an audience are missing five other spokes in their wheelhouse.

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Branding and Social Media

Trump Brand Changes Political Marketing Forever

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Trump Brand Changes Political Marketing Forever

The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are willing to take risks.

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Branding and Social Media

Integration Can Break The Social Media Obsession

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Integration Can Break The Social Media Obsession

OK, I have to be honest. I had never heard of R3. Apparently in its day job R3 helps companies maximize their agency reviews, remunerations and relationships – hence the name. I have no idea if it is any good at any of those tasks, but it surely has done every marketer a favor with its report on marketing communications.

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