Healthcare Brands And Dinosaurs
March 11, 20132 min
I gave a speech at HIMSS last week, the largest healthcare event in America and my topic was “Disruptive Innovation and the Consumerization of Healthcare”.
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Branding And Healthcare - Branding Strategy Insider
Branding And The Health Care Revolution
March 8, 20133 min
A revolution in health care is upon us. Health care brands and brand marketers are facing great change from every direction: