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Branding And Healthcare

Branding And Healthcare

Healthcare Brands And Dinosaurs

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I gave a speech at HIMSS last week, the largest healthcare event in America and my topic was “Disruptive Innovation and the Consumerization of Healthcare”.

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Branding And Healthcare

Branding And The Health Care Revolution

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A revolution in health care is upon us. Health care brands and brand marketers are facing great change from every direction:

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