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Branding and Colors

Branding and Colors

The Importance Of Color In Brand Strategy

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Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.

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Branding and Colors

Advertising In Color

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Did you know? Ads in color are read up to 42% more often than the same ads in black and white (as shown in study of phone directory ads).

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Branding and Colors

Color Psychology In Marketing

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Color Psychology In Marketing

What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them. Are you sure you know what that message is?

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