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Branding and Colors

Branding and Colors

Color Psychology In Branding

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Color Psychology In Branding

Humans exhibit two highly innate traits – we are visual creatures and irrational thinkers, both at the same time. Our thoughts, feelings, actions and even decisions are subconsciously dominated by how we perceive the visual appeal of a product or a brand.

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Branding and Colors

The Importance Of Color In Brand Strategy

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Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.

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Branding and Colors

The Impact Of Advertising In Color

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The Impact Of Advertising In Color

Did you know? Ads in color are read up to 42% more often than the same ads in black and white (as shown in study of phone directory ads).

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Branding and Colors

Color Psychology In Marketing

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Color Psychology In Marketing

What colors have you chosen for your marketing materials?

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Branding and Colors

Color & Brand Identity

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Color & Brand Identity

Color is one of the most important components in creating brand identity. The purpose of a brand identity system is to encode a brand in people’s memory and retrieve it from their memory.

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