Lessons learned from building Dewar’s World of Whisky:
•Value your brand’s heritage
•Seduce and romance your customers
•Promote brand exploration and discovery
•Create the pre and post-visit experience
Neil Boyd, Marketing Director, John Dewer & Sons, Glasgow
The Blake Project Can Help: The Brand Positioning Workshop
Branding Strategy Insider is a service of The Blake Project: A strategic brand consultancy specializing in Brand Research, Brand Strategy, Brand Licensing and Brand Education
