Contact BSI
Derrick Daye
813.842.2260 Email us

Brand Quote


"Advertising is a tax for having an unremarkable product."

Robert Stephens, Founder and "Chief Inspector" of the Geek Squad

Sponsored By: Brand Aid


Recommend this story

Subscribe, Follow and Stay Connected to BSI



alex Papanastassiou on November 28th, 2006 said

Splendid! Today “seen on TV” is no longer a proof of quality and I recently read somewhere that it takes 127 exposures of a consumer to advertising fr the consumer to be as impacted in his behavior as he would have been seeing just one ad 30 years ago… That speaks volumes about the tremendous changes in the way products and services ought to be marketed today if one is interested in getting a decent ROI out of the budget invested.

David Taylor (from Where'sTheSausage) on November 28th, 2006 said

The Geek Squad are a great example of a brand-led business, where the brand idea is injected into every bit of the experience. I have just posted on the speech Robert Stephens did at the Marketing Society Conference:


Hero on December 02nd, 2006 said

“Advertising is a tax of previous BAD advertising”.


  1. alex on Business Quests - November 28, 2006

    Is old-style advertising even an option?

    There’s an interesting quote of the founder of GeekSquad here that more or less defines advertising as a tax paid by companies whose products are unremarkable. This is perhaps the shortest assessment of the true nature of a practice that

Leave a Reply

Submit your comment

More posts in BrandQuotes

BrandQuote – June 7

BrandQuote – March 1

BrandQuote – February 7

BrandQuote – December 14

BrandQuote – September 28

BrandQuote – September 8

BrandQuote – August 8

BrandQuote – June 15