"Advertising is a tax for having an unremarkable product."
Robert Stephens, Founder and "Chief Inspector" of the Geek Squad
Sponsored By: Brand Aid
The Geek Squad are a great example of a brand-led business, where the brand idea is injected into every bit of the experience. I have just posted on the speech Robert Stephens did at the Marketing Society Conference:
http://wheresthesausage.typepad.com/my_weblog/2006/11/advertising_a_t.html
“Advertising is a tax of previous BAD advertising”.
Is old-style advertising even an option?
There’s an interesting quote of the founder of GeekSquad here that more or less defines advertising as a tax paid by companies whose products are unremarkable. This is perhaps the shortest assessment of the true nature of a practice that
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Splendid! Today “seen on TV” is no longer a proof of quality and I recently read somewhere that it takes 127 exposures of a consumer to advertising fr the consumer to be as impacted in his behavior as he would have been seeing just one ad 30 years ago… That speaks volumes about the tremendous changes in the way products and services ought to be marketed today if one is interested in getting a decent ROI out of the budget invested.