"The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings – and feelings alone – that account for the success of the Virgin brand in all of its myriad forms."
– Richard Branson, Founder, Virgin Group
Sponsored By: The Brand Positioning Workshop
2 comments
David Airey
February 18, 2007 at 7:17 am
A great quote.
I think I remember from his autobiography that he’s slightly dyslexic, so feelings and relationships take even more of an important role.
Derrick Daye
February 19, 2007 at 11:52 pm
Where would business be if all leaders thought this way?
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