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Brand Watch

Explore the global brand strategies that drive the most successful brands on Branding Strategy Insider.

Brand Watch

Marketing And The Occupy Movement Brand

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Branding Occupy Wall Street Adbusters

The paradox of the Occupy movement is that it is good news, not bad, for brands. Occupy was begun by Adbusters, an anti-consumerism organization and magazine founded in 1989 and headquartered in Vancouver. During the Arab Spring protests this year, Adbusters felt the time was ripe for some similar agitation in the U.S., tapping into the frustration and anger simmering here just as the Arab Spring tapped into the frustration and anger simmering there. Adbusters created the #occupywallstreet hash tag and suggested a peaceful occupation of Wall Street in a July 13 blog post. This suggestion caught fire with other activist groups, culminating in the September 17 occupation of Zucotti Park in New York as well as thousands of sympathetic occupations in cities around the world.

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Brand Watch

Eddie Bauer: Climbing To Higher Brand Peaks

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Eddie Bauer, the iconic outdoor-clothing chain that sold goose-down coats to Mount Everest mountaineers and modern outdoor clothing to ski-schussing college students, filed for Chapter 11 bankruptcy protection Wednesday.

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Brand Watch

Has Google Met Its Match In Bing?

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Has Google Met Its Match In Bing?

Despite all the bling that has been spent on Bing, few people are giving Microsoft’s new search engine much chance of stealing away even a fraction of Google’s dominant market share.

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Brand Watch

GM: Titanic Of Brands

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GM: Titanic Of Brands

The collapse of GM and the problems they face going into bankruptcy cannot be overstated. It is amazing how a company that was once the cornerstone of American industry could decline unimpeded over such a long time without any solution being adequate to the task of saving the company.

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Brand Watch

Jaguar: Victim Of Inherited Brand Perceptions

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Jaguar: Victim Of Inherited Brand Perceptions

Just when Jaguar thought things could not get any worse for the brand, the results of the annual JD Power & Associates 2009 Vehicle Dependability Study were revealed.

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