Brand Voice is simply the quality of the brand’s presence in the marketplace. At every interaction with the audience, the Brand’s voice (the manner in which it communicates its purpose, values, reputation and experiences) must be created and managed with precision.
Brand voice is one of the most important, genuine and strongest articulations of what we call Brand.
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I still think it’s interesting that we live in this whole networked age where we can speak to anyone we want across a multitude of platforms.
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Brands, just like people, have a voice – the tone, manner and personality of communication that distinguishes one personality from another. Brand Voice is a more specific and highly useful tool for marketers to create and manage the unique personality of their brands over time.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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