HomeCategory

Brand Value & Pricing - Page 2 of 12 - Branding Strategy Insider

Brands send powerful messages through how they price. Price can be influential in portraying a brand as affordable and ‘on the side of the customer’, or exclusive and just for the few. It can generate responses ranging from the thrill of a bargain to the indignation of a price tag that seems far too steep. Explore brand value and pricing strategies on Branding Strategy Insider.

Connect With Us

footer-logo

Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe, Follow and Stay Connected

Choose how often you receive our insights.


© 2022 Branding Strategy Insider. All Rights Reserved.