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Brand Value & Pricing

Brands send powerful messages through how they price. Price can be influential in portraying a brand as affordable and ‘on the side of the customer’, or exclusive and just for the few. It can generate responses ranging from the thrill of a bargain to the indignation of a price tag that seems far too steep. Explore brand value and pricing strategies on Branding Strategy Insider.

Brand Value & Pricing

Brand Pricing Strategy Guidelines

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Brand Pricing Strategy Guidelines

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Simon, a Startup CEO in London, England who has this question about pricing strategies.

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Brand Value & Pricing

8 Reasons Why Brands Dominate Commodities

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 8 Reasons Why Brands Dominate Commodities

It’s a fairly common story. A category of goods or services hits its stride.

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Brand Value & Pricing

2 Powerful Lessons In Brand Pricing And Value

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Brand Pricing, Value And Outcomes

Two short stories illuminate powerful lessons in pricing and value for marketers and the brands they serve.

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Brand Value & Pricing

Brands And The Concept Of Value

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Brands And The Concept Of Value

Some time ago I paid around $50,000 for a used German car. My search got down to a BMW 3 series sedan and a Volkswagen station wagon.

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Brand Value & Pricing

How Brands Can Fight Customer Commoditization

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Commoditization Of The Customer

Maybe it’s not our products that are getting commoditized. Maybe it’s the customer. Consider this great quote about customer commoditization from the Harvard Business Review:

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