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Brand Valuation
Brand valuation is the process of estimating the total financial value of a brand.
Research by many organizations has established that intangible assets now account for more than 80% of the value of major corporations. Among the largest and most important of these assets are brands.
Read More“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” ~ John Stuart, Chairman of the Quaker Oats Company
Read MoreRecently on Branding Strategy Insider, Mark Ritson wrote about the wild and concerning variances across different brand valuations.
Read MoreA few years ago I wrote about the wild and concerning variances across different brand valuations.
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