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Derrick Daye
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Brand Strategy Workshops

The Blake Project offers high impact brand strategy workshops that focus on issues and opportunities in brand architecture, brand positioning, brand education, brand management, customer experience, and more. Each are designed to achieve business and brand objectives as well as stakeholder consensus on issues or decisions that result in strategic advantage.

Brand Culture Brand Strategy Workshops

Brand Culture Workshop

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Brand Culture Workshop

At The Blake Project we believe that a key component to a brand’s success lies in forging a rich culture/ecosystem/community that people feel they belong to and that they actively advocate to others.

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Brand Strategy Workshops

Content Strategy Workshop

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Content Strategy Workshop

Content has never been more important, and yet many brands that engage with customers across multiple channels say they don’t have a documented content strategy that aligns their content initiatives with the fundamentals of their brand.

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Brand Strategy Brand Strategy Workshops

Disruptive Brand Strategy Workshop

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Disruptive Brand Strategy Workshop

If your customer can live without you, eventually they will.

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Brand Strategy Workshops Co-Creation

The Customer Experience Workshop

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The Customer Experience Workshop

The Blake Project offers a highly impactful and interactive brand strategy workshop that pairs the insights of customers and brand stakeholders for a day-long collaborative session where a unique, customer-valued and brand-centric customer experience is co-created.

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Brand Strategy Workshops Co-Creation

Brand Strategy And Co-Creation Workshops

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Brand Strategy And Co-Creation Workshops

There’s clearly excitement in the research and advertising world when it comes to the social media power of online co-creation. In fact, over the past decade online crowdsourcing and communities have become an important concept in social media marketing. They’ve given consumers a direct voice into decision-making and have increased their engagement with the brand. In a world where advertising is now a “one-to-one-to-many” proposition, this is an important contribution.

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