Brand Strategy For Startups

Publicity, image, design, taglines, slogans and great brand names — which of these is the most important to a growing startup brand? The answer is none of them.

You should never start a business unless you are deliberately planning for others in the industry to be dismayed, surprised, outraged or alarmed by what you are doing.

When startups and emerging companies are at a point in their evolution when a strategic approach to brand development becomes a critical business imperative, often times the whole process will begin and end with a shiny new logo and website.

Unlike their big brand counterparts, CEOs of startups and emerging companies often times don’t really know what to expect from the process of defining their brand value to their stakeholders and customers.

CEOs of startups and emerging companies are always looking for useful advice and ideas on brand building and how the management of their early stage brand can help them move from where they are now to some elevated place they want to be. Many early stage business leaders know what they want, and the direction they’d like to go, yet the “how to do it” part remains elusive.