Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jessica, an entrepreneur from Dubai, United Arab Emirates who has this question about brand building for startups.
Some searching questions, by way of a guide, for the leaders of companies expecting to build lucrative brands in the years ahead:
We regularly answer questions from marketers on Branding Strategy Insider. Today we hear from Debbie, an entrepreneur in Brisbane, Australia who writes… We’re a B2C startup looking to make an impact in our national, and potentially regional, markets. We know we need a strong brand but with so many things to think about, how do we responsibly allocate our resources knowing that every dollar we spend on our brand means one less dollar we can spend...
Founders of startup companies often focus on their product/offering and their business/distribution structure. Both though are expressions of the question that every startup should really be asking itself first: “What will we be valued for?”
For many startup CEOs in their first and second rounds of funding, their focus is usually on product development rather than creating a value proposition that will form the strategic direction of their fledgling enterprise.
