Credit The Entrepreneur Not The Critic
February 25, 20224 min
What do movie critics, book reviewers, sports fans and people who castigate business leaders on social media have in common?
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Brand Strategy For Startups - Page 2 of 5 - Branding Strategy Insider
Developing an effective brand strategy is critical to the early success of startups and emerging companies.
Conceiving Bigger Brand Ideas
June 2, 20202 min
Plato’s “theory of forms” or “theory of ideas” proposes that nonphysical forms or ideas represent the essence of reality. In other words, before a thing exists, there is the idea of the thing.
How To Gauge Interest In A New Product Concept
November 5, 20193 min
One of the biggest uncertainties surrounding any new offering is whether customers will even consider buying it.
Brand Strategy For The Startup CEO
November 29, 20185 min
A startup business faces many difficult challenges getting off the ground. For many early stage CEO’s assessing their priorities, product development and the seed money to grow are their primary concerns.
In the early days of MapQuest, which had the largest share of online mapping services in the US (and is now second to Google Maps), the conventional wisdom was that consumers wanted to see maps of the world—but it didn’t take long to learn that they wanted directions along with maps.