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Brand Strategy For Startups

Developing an effective brand strategy is critical to the early success of startups and emerging companies.

Brand Strategy For Startups

3 Value Equations For Startup Brands

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Defining value for startups and emerging brands

Founders of startup companies often focus on their product/offering and their business/distribution structure. Both though are expressions of the question that every startup should really be asking itself first: “What will we be valued for?”

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Brand Strategy For Startups

Building A Value Proposition For Startup Brands

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For many startup CEOs in their first and second rounds of funding, their focus is usually on product development rather than creating a value proposition that will form the strategic direction of their fledgling enterprise.

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Brand Strategy For Startups

Building New Brands On A Strong Foundation

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Ask any architect and they will tell you the most important aspect of design is not the structure but its foundation. If you’re going to create a brand that endures, you’ll have to build its value on a solid foundation.

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Brand Strategy For Startups

Startup Brand Strategy: An Investment Priority

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Publicity, image, design, taglines, slogans and great brand names — which of these is the most important to a growing startup brand? The answer is none of them.

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Brand Strategy For Startups

Be An Upstart Brand – Not A Startup

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You should never start a business unless you are deliberately planning for others in the industry to be dismayed, surprised, outraged or alarmed by what you are doing.

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