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Brand Strategy For Startups

Developing an effective brand strategy is critical to the early success of startups and emerging companies.

Brand Strategy For Startups

Conceiving Bigger Brand Ideas

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Conceiving The Idea Of The Brand

Plato’s “theory of forms” or “theory of ideas” proposes that nonphysical forms or ideas represent the essence of reality. In other words, before a thing exists, there is the idea of the thing.

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Brand Strategy For Startups

How To Gauge Interest In A New Product Concept

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How To Gauge Interest In A New Product Concept

One of the biggest uncertainties surrounding any new offering is whether customers will even consider buying it.

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Brand Strategy For Startups

Brand Strategy For The Startup CEO

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Brand Strategy For The Startup CEO

A startup business faces many difficult challenges getting off the ground. For many early stage CEO’s assessing their priorities, product development and the seed money to grow are their primary concerns.

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Brand Strategy For Startups

Customer Insight For New Products And Services

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Customer Insight For New Products And Services

In the early days of MapQuest, which had the largest share of online mapping services in the US (and is now second to Google Maps), the conventional wisdom was that consumers wanted to see maps of the world—but it didn’t take long to learn that they wanted directions along with maps.

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Brand Strategy For Startups

Startup Brand Checklist

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Brand Checklist For Startups

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jessica, an entrepreneur from Dubai, United Arab Emirates who has this question about brand building for startups.

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