Brand Strategy For Startups

Plato’s “theory of forms” or “theory of ideas” proposes that nonphysical forms or ideas represent the essence of reality. In other words, before a thing exists, there is the idea of the thing.

One of the biggest uncertainties surrounding any new offering is whether customers will even consider buying it.

A startup business faces many difficult challenges getting off the ground. For many early stage CEO’s assessing their priorities, product development and the seed money to grow are their primary concerns.

In the early days of MapQuest, which had the largest share of online mapping services in the US (and is now second to Google Maps), the conventional wisdom was that consumers wanted to see maps of the world—but it didn’t take long to learn that they wanted directions along with maps.

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jessica, an entrepreneur from Dubai, United Arab Emirates who has this question about brand building for startups.