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Brand Strategy For Startups

Developing an effective brand strategy is critical to the early success of startups and emerging companies.

Brand Strategy For Startups

25 Questions Every Start-Up Brand Must Ask

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 25 Questions Every Start-Up Brand Must Ask

Some searching questions, by way of a guide, for the leaders of companies expecting to build lucrative brands in the years ahead:

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Brand Strategy For Startups

When Startups Should Invest In Branding

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When Startups Should Invest In Branding

We regularly answer questions from marketers on Branding Strategy Insider. Today we hear from Debbie, an entrepreneur in Brisbane, Australia who writes…

“We’re a B2C startup looking to make an impact in our national, and potentially regional, markets. We know we need a strong brand but with so many things to think about, how do we responsibly allocate our resources knowing that every dollar we spend on our brand means one less dollar we can spend on anything else?”

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Brand Strategy For Startups

3 Value Equations For Startup Brands

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Defining value for startups and emerging brands

Founders of startup companies often focus on their product/offering and their business/distribution structure. Both though are expressions of the question that every startup should really be asking itself first: “What will we be valued for?”

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Brand Strategy For Startups

Building A Value Proposition For Startup Brands

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For many startup CEOs in their first and second rounds of funding, their focus is usually on product development rather than creating a value proposition that will form the strategic direction of their fledgling enterprise.

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Brand Strategy For Startups

Building New Brands On A Strong Foundation

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Ask any architect and they will tell you the most important aspect of design is not the structure but its foundation. If you’re going to create a brand that endures, you’ll have to build its value on a solid foundation.

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