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Brand Strategy For Startups

Developing an effective brand strategy is critical to the early success of startups and emerging companies.

Brand Strategy For Startups

Customer Insight For New Products And Services

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Customer Insight For New Products And Services

In the early days of MapQuest, which had the largest share of online mapping services in the US (and is now second to Google Maps), the conventional wisdom was that consumers wanted to see maps of the world—but it didn’t take long to learn that they wanted directions along with maps.

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Brand Strategy For Startups

Startup Brand Checklist

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Brand Checklist For Startups

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Jessica, an entrepreneur from Dubai, United Arab Emirates who has this question about brand building for startups.

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Brand Strategy For Startups

25 Questions Every Start-Up Brand Must Ask

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 25 Questions Every Start-Up Brand Must Ask

Some searching questions, by way of a guide, for the leaders of companies expecting to build lucrative brands in the years ahead:

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Brand Strategy For Startups

When Startups Should Invest In Branding

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When Startups Should Invest In Branding

We regularly answer questions from marketers on Branding Strategy Insider. Today we hear from Debbie, an entrepreneur in Brisbane, Australia who writes…

“We’re a B2C startup looking to make an impact in our national, and potentially regional, markets. We know we need a strong brand but with so many things to think about, how do we responsibly allocate our resources knowing that every dollar we spend on our brand means one less dollar we can spend on anything else?”

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Brand Strategy For Startups

3 Value Equations For Startup Brands

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Defining value for startups and emerging brands

Founders of startup companies often focus on their product/offering and their business/distribution structure. Both though are expressions of the question that every startup should really be asking itself first: “What will we be valued for?”

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