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Brand Storytelling

Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.

Brand Storytelling

A New Era Of Creativity For B2B Brands?

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A New Era Of Creativity For B2B Brands?

A few days ago on Branding Strategy Insider, we explored the concept of brand meta-story, the master narrative driving the most effective business stories. For B2B brands, that story is most simply expressed as the question, “want to win?”

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Brand Storytelling

Brands Must Stay True To Their Meta-Story

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Brands Must Stay True To Their Meta-Story

Brands have grown keenly aware of the importance of building a strong narrative.

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Brand Storytelling

Three Brand Storylines For Motivating Audiences

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Three Brand Storylines For Motivating Audiences

There are three kinds of stories that you can—and should—incorporate in any conversation or presentation intended to move people to action.

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Brand Storytelling

Seven Elements Of Impactful Brand Stories

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Seven Elements Of Impactful Brand Stories

“Signature brand stories represent a critical asset that can be leveraged over time and which can provide inspiration and direction both inside and outside the firm,”

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Brand Storytelling

Brand Storytelling With Logic And Emotion

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Brand Storytelling With Logic And Emotion

Brands would do well to follow Gramma B’s advice for falling in love: 
“Half with the head, half with the heart.”

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