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Brand Storytelling

Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.

Brand Storytelling

Brand Storytelling: Focus On People Not Products

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Brand Storytelling: Focus On People Not Products

The harsh truth is: stories are shared because audiences find them interesting, not because they belong to a brand.

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Brand Storytelling

The Role Of Branded Content In Building Brands

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The Role Of Branded Content In Building Brands

Branded content is about the powerful intersection between brands, culture and people. It’s not a discipline.

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Brand Storytelling

3 Ways To Ensure Your Storytelling Is Meaningful

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3 Ways To Ensure Your Storytelling Is Meaningful

What we often lack in branding today is meaningful storytelling with an ability to drive a real impact and social change.

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Brand Storytelling

How Brands Can Use Story To Inspire Social Change

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How Brands Can Use Story To Inspire Social Change 

No matter what anyone tells you, stories can change the world. But it often takes courage and guts to make real stories that can jumpstart a real social change.

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Brand Storytelling

A New Era Of Creativity For B2B Brands?

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A New Era Of Creativity For B2B Brands?

A few days ago on Branding Strategy Insider, we explored the concept of brand meta-story, the master narrative driving the most effective business stories. For B2B brands, that story is most simply expressed as the question, “want to win?”

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