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Brand Storytelling

Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.

Brand Storytelling

Brand Storytelling With Logic And Emotion

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Brand Storytelling With Logic And Emotion

Brands would do well to follow Gramma B’s advice for falling in love: 
“Half with the head, half with the heart.”

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Brand Storytelling

How To Infuse Clarity In Brand Stories

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How To Infuse Clarity In Brand Stories

What happens when employees see changes unfold and decisions get made without access to a clear story about what’s going on?

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Brand Storytelling

How Purpose-Driven Stories Propel Brands

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How Purpose-Driven Stories Propel Brands

There’s a natural tendency for businesses, salespeople and marketers to make feature-benefits the focus of their brand stories.

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Brand Storytelling

Building Brands With Transmedia Storytelling

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Building Brands With Transmedia Storytelling

Storytelling master and Professor Henry Jenkins says, “transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.

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Brand Storytelling

The 4 Phases Of Brand Story Engagement

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The 4 Phases Of Brand Story Engagement

You only have one brand story, but it needs to be told differently at different stages of the relationship you have with those you want to win over as brand advocates.

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