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Brand Storytelling

Brand storytelling is the art of connecting the hearts and minds of customers to shared values and ideals that define the “sacred truth” of why the brand exists and who benefits from its existence. Compelling brand stories serve to remind us of something sacred and valued about ourselves rather than promoting some new product feature or additive. Explore the best practices in brand storytelling strategy on Branding Strategy Insider.

Brand Storytelling

3 Brand Lessons From Stranger Things

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3 Brand Lessons From Stranger Things

In a few days, Netflix will release the much-anticipated second season of Stranger Things. The popular, nostalgic homage to 1980s sci-fi/thrillers is part of a growing number of TV-worlds that reflect stand-out traits of the collective journey.

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Brand Storytelling

How Stereotypes Weaken Brands

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How Stereotypes Weaken Brands

Stereotypes make everything about storytelling easier.

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Brand Storytelling

7 Ways To Use Story To Inspire Brand Change

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7 Ways To Use Story To Inspire Brand Change

At some stage, many marketers will be called upon to explain why a brand change is needed. Here’s how to frame the business case as a story, using a combination of learnings from this article on the uptake of slow ideas and Freytag’s Pyramid.

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Brand Storytelling

A New Era Of Brand Storytelling

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A New Era Of Brand Storytelling

The idea of a branching narrative isn’t new in entertainment.

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Brand Storytelling

Remixing Your Brand With Transmedia Storytelling

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Remixing Your Brand For Transmedia Storytelling

There are many reasons to love branded PR experiences. With so many marketers focusing on what is possible online, getting to see brands disrupt real reality in creative ways not only delights those of us in the marketing professions, but activates customers in remarkable ways.

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