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Brand Sponsorships

Brand Sponsorships

5 Conditions For Big Brand Sponsorships

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 Big Brand Sponsorship Strategy Apple 1984

Some events, like the Olympics, Formula One and the FIFA World Cup, attract huge audiences. If you’re a smaller brand looking to change how you are perceived, is it a responsible action to bet everything you have on being seen there?

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Brand Sponsorships

Sponsorship Should Not Be A Random Act

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Somewhere inside the Istanbul headquarters of Turkish Airlines there must be a very large wall. And on that wall are plastered random images of people and organisations that all have two things in common. First, they have absolutely no association with Turkey or its national airline.

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Brand Sponsorships

Sponsorships: Threatening Brands?

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What is the link between financially strapped companies and expensive sporting sponsorships?

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Brand Sponsorships

Event Sponsorships: Forgetting the ROI?

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It all started with a flash of American superiority and a bruised royal ego. In 1851, a yacht owned by the New York Yacht Club easily beat 15 of the fastest British yachts in a race around the Isle of Wight. Surprised at the result, Queen Victoria was reported to have asked who had come second and was politely informed: ‘There is no second, your Majesty.’ The America’s Cup had begun.

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