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Brand Research

The most successful brand research studies the habits of people who use your competitors and points to ways to affect their environment to get them to think about your brand as a choice. Most brand research does not consider this. The focus is on studying people’s actions and reactions, not habits. Explore the latest brand research techniques on Branding Strategy Insider.

Brand Research

Brand Insights From The Deepest Level Of The Mind

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Brand Insights From The Deepest Level Of The Mind

In 2005 Malcolm Gladwell’s best-selling book “blink” brought into focus the idea that the nonconscious level of the mind is tremendously important in determining how people think, feel and behave.

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Brand Research

How Participation Builds Brands

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How Participation Builds Brands

Imagine life without smart phones…i.e. 2006.

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Brand Research

In Brand Research Context Is King

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In Brand Research Context Is King

With all the talk about self-driving cars and connected-home innovations, it would be easy to forget that Google began as just a search engine—and a simple search engine at that.

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Brand Research

3 Ways Brands Can Find Consumer Sweet Spots

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3 Ways Brands Can Find Consumer Sweet Spots

In sports the sweet spot is that one special place on a baseball bat, golf club or tennis racket that drives the ball farther or faster with less effort than when it is hit any where else. In the marketing world there are campaign sweet spots too. And when your campaign idea strikes resonant emotional chords with your target consumer’s internal sweet spot then outsized profit and market share gains occur.

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Brand Research

Bond Brand Wins With Customer Focus

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James Bond Brand And Customer Focus

Spectre, the 24th Bond movie, is great. Its International box office takings are setting records and are already heading into the stratosphere. For marketers the interesting part is just how market-oriented Spectre’s director, Sam Mendes, proved to be in the creation of his latest Bond installment.

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