avatar_48x48
Contact BSI
Derrick Daye
813.842.2260 Email us

Brand Protection

Brand protection requires a strategy of vigilance.

Brand Protection

Trademark Statistics Reflect Economy

By

Trademark Statistics Reflect Economy

As the economy swoons, companies are cutting back on marketing. For proof, just ask the U.S. Patent & Trademark Office, where the demand to register new brand names, logotypes and taglines has taken a steep slide.

Read More
Brand Protection

Protecting Your Brand: Copyright Law

By

Protecting Your Brand: Copyright Law

While organizations don’t often pursue this protection, logos are typically protectable by copyright law. Make sure your organization, and not an outside person or agency, owns the copyright to your brand’s logo.

Read More
Brand Protection

Protecting Your Brand: Trade Dress

By

Protecting Your Brand: Trade Dress

Trade dress is a second form of legal protection for a brand – Trademarks being the first. 

Read More
Brand Protection

Branding And Trademark Law

By

Branding And Trademark Law

While the best defense against copycat competitors is to stay ahead of them with a continuous stream of innovative, highly differentiated, and superior products and services, it is equally important to seek as much legal protection as possible for your brand.

Read More
Brand Protection

Godin On Trademarks

By

Godin On Trademarks

What every entrepreneur, geek, brand manager and marketer needs to know about trademarks…

Read More