Brand Protection

As the economy swoons, companies are cutting back on marketing. For proof, just ask the U.S. Patent & Trademark Office, where the demand to register new brand names, logotypes and taglines has taken a steep slide.

While organizations don’t often pursue this protection, logos are typically protectable by copyright law. Make sure your organization, and not an outside person or agency, owns the copyright to your brand’s logo.

Trade dress is a second form of legal protection for a brand – Trademarks being the first. 

While the best defense against copycat competitors is to stay ahead of them with a continuous stream of innovative, highly differentiated, and superior products and services, it is equally important to seek as much legal protection as possible for your brand.

What every entrepreneur, geek, brand manager and marketer needs to know about trademarks…