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Brand Protection
Brand protection requires a strategy of vigilance.
Rethinking How Brands Use Intellectual Property
By Mark Di SommaProvocative question: Why do intellectual property law firms generally have such ugly brand identities?
Read MoreChoosing a new trademark is a thorny task for many companies. So we asked Tara Benson, Esq., a seasoned intellectual property attorney, for her thoughts on how to avoid the most common pitfalls.
Read MoreNot long ago, brand owners could take comfort in the intrinsic barriers hampering black marketers.
Read MoreHow do you overhaul and reorganize more than 3,000 trademark registrations owned by an $11 billion global corporation?
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