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Brand Protection

Brand protection requires a strategy of vigilance.

Brand Protection

Rethinking How Brands Use Intellectual Property

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Provocative question: Why do intellectual property law firms generally have such ugly brand identities?

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Brand Protection

ICANN Changes: The Impact For Brand Owners

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ICANN Changes- The Impact For Brand Owners

As the Wall Street Journal noted this week, “the dot-com era is over.”  

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Brand Protection

Trademark And Brand Naming Q & A

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Trademark And Brand Naming Q & A

Choosing a new trademark is a thorny task for many companies. So we asked Tara Benson, Esq., a seasoned intellectual property attorney, for her thoughts on how to avoid the most common pitfalls.

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Brand Protection

Brand Protection In A Global Market

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Brand Protection In A Global Market

Not long ago, brand owners could take comfort in the intrinsic barriers hampering black marketers.

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Brand Protection

Global Trademark Strategy Q&A

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How do you overhaul and reorganize more than 3,000 trademark registrations owned by an $11 billion global corporation?

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