Brand Protection - Branding Strategy Insider

Most people realize that copyright protects works of art like poems and short stories, photographs, paintings and drawings, and musical compositions.

Before you can begin to understand copyright—that invisible but powerful and infinitely expandable concept that governs so many of our dealings with each other—you must first learn what it is not.

Sand castle construction and brand building have a lot in common. If the foundation isn’t solid, it doesn’t matter how strong the structure is. It’s going to fail.

As a brand steward, you must be aware of the laws under which legal protection is available.

Trademarks, like brands, build strength over time. The test for trademark infringement is “confusing similarity.” Put another way, if the average consumer believes both products to have come from the same source, there is infringement.