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Brand Protection
Brand protection requires a strategy of vigilance.
Most people realize that copyright protects works of art like poems and short stories, photographs, paintings and drawings, and musical compositions.
Read MoreBefore you can begin to understand copyright—that invisible but powerful and infinitely expandable concept that governs so many of our dealings with each other—you must first learn what it is not.
Read MoreSand castle construction and brand building have a lot in common. If the foundation isn’t solid, it doesn’t matter how strong the structure is. It’s going to fail.
Read MoreAs a brand steward, you must be aware of the laws under which legal protection is available.
Read MoreA Marketer’s Guide To Trademark Protection
By Brad VanAuken The Blake ProjectTrademarks, like brands, build strength over time. The test for trademark infringement is “confusing similarity.” Put another way, if the average consumer believes both products to have come from the same source, there is infringement.
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