Copyrights: The Protected And Unprotected
October 31, 20185 min
Most people realize that copyright protects works of art like poems and short stories, photographs, paintings and drawings, and musical compositions.
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Brand Protection - Branding Strategy Insider
Brand protection requires a strategy of vigilance.
Brand Owners Guide To Copyright Protection
May 22, 20188 min
Before you can begin to understand copyright—that invisible but powerful and infinitely expandable concept that governs so many of our dealings with each other—you must first learn what it is not.
The Two Rules Of Brand Protection
July 26, 20165 min
Sand castle construction and brand building have a lot in common. If the foundation isn’t solid, it doesn’t matter how strong the structure is. It’s going to fail.
Brands And Trademark Law
June 16, 20164 min
As a brand steward, you must be aware of the laws under which legal protection is available.
A Marketer’s Guide To Trademark Protection
August 18, 20153 min
Trademarks, like brands, build strength over time. The test for trademark infringement is “confusing similarity.” Put another way, if the average consumer believes both products to have come from the same source, there is infringement.