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Brand Protection

Brand protection requires a strategy of vigilance.

Brand Protection

The Two Rules Of Brand Protection

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2 Rules Of Brand Protection

Sand castle construction and brand building have a lot in common. If the foundation isn’t solid, it doesn’t matter how strong the structure is. It’s going to fail.

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Brand Protection

A Marketer’s Guide To Trademark Protection

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Brands And Trademark Protection

Trademarks, like brands, build strength over time. The test for trademark infringement is “confusing similarity.” Put another way, if the average consumer believes both products to have come from the same source, there is infringement.

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Brand Protection

Rethinking How Brands Use Intellectual Property

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Provocative question: Why do intellectual property law firms generally have such ugly brand identities?

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Brand Protection

ICANN Changes: The Impact For Brand Owners

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ICANN Changes- The Impact For Brand Owners

As the Wall Street Journal noted this week, “the dot-com era is over.”  

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Brand Protection

Trademark And Brand Naming Q & A

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Trademark And Brand Naming Q & A

Choosing a new trademark is a thorny task for many companies. So we asked Tara Benson, Esq., a seasoned intellectual property attorney, for her thoughts on how to avoid the most common pitfalls.

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