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Brand Promise

Promises matter to customers. If your brand doesn’t deliver what you promise to customers, in time, you won’t matter to them. This is true in every product category. This is true in all walks of life. More importantly, in our social media crazed world, vetting out broken brand promises made to consumers has instant ramifications to the credibility and trajectory of your brand’s perceived value.

Brand Promise

Keeping Brand Promises

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Brand Promise TOMS

In The Blake Project’s line of work (brand consulting) we spend most of our time helping organizations identify and develop the most advantageous brand strategies and brand promises. But of equal, and perhaps greater, importance is consistently delivering on those strategies and promises over time.

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Brand Promise

Getting The Brand Promise Right

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A brand promise is the commitment to deliver made between that brand and its audience.

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Brand Promise

Making And Keeping Brand Promises

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Brands make promises and then they must keep those promises. Making the promise is easy. Keeping it is the hard part. One can make a promise with words. But it can only be kept through actions. Consider BP repositioning itself as an environmentally friendly brand with the “Beyond Petroleum” slogan and the bright yellow and green sunburst icon. BP supported this with a $200 million public relations advertising campaign designed by Ogilvy & Mather. It worked well until the Gulf of Mexico oil spill in 2010. Then other actions came to light, like the environmentally controversial oil sands project in Alberta, Canada.

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Brand Promise

Do You Deliver On Your Brand Promise?

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Do You Deliver On Your Brand Promise?

To the degree your brand meets the expectation of your customers, will define the true value by which your brand is measured.

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Brand Promise

10 Keys To Aligning Organizations And Brand Promises

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Brand Promises

We have helped many organizations build their brands from the inside out. In the process, we have learned what is critical to the success of those endeavors.

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