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Brand Positioning

By definition the brand position or brand positioning is how the brand is perceived in the context of competitive alternatives. When developing brand positioning statements include a target customer definition, brand essence, brand promise, brand archetype and brand personality, giving the intended brand position/positioning greater depth. The unique value proposition and brand promise are similar. They both focus on the one or two key points of difference between the brand in question and other brands.

Brand Positioning

Brand Positioning For Competitive Advantage

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Brand Positioning For Competitive Advantage

The best brands make customers’ lives easier, more gratifying, and more meaningful.

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Brand Positioning

In Brand Positioning Less Is More

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 In Brand Positioning Less Is More

Core DNA and the corresponding genotypes offer an opportunity to narrow positioning choices while at the same time ensuring that a company’s position is aligned with its identity.

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Brand Positioning

The Origins Of Brand Positioning

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The Origins Of Brand Positioning

It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age of 82. To many in the business of building brands, Jack was a pioneer, a mentor, and a game changer.

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Brand Positioning

Disrupting Brand Positioning

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Disrupting Brand Positioning

In our world of abundant solutions it is becoming more difficult to position brands.

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Brand Positioning

Three Things A Strong Brand Positioning Must Do

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Three Things A Strong Brand Positioning Must Do

You need to focus your business. The decisions you make on what you want to focus your business on drive what you want your reputation in the market to be.

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