avatar_48x48
Contact BSI
Derrick Daye
813.842.2260 Email us

Brand Perceptions

Brand perceptions are shaped by the sum of all experiences customers have with your brand. In short, people buy when they believe in the value of what they are getting and their focus is drawn away, through critical factors like perceived quality, from the plethora of options available in the market to the one or two products that ‘feel like them’.

Brand Perceptions

The Shift In Shaping Brand Perceptions

By

The Shift In Shaping Brand Perceptions

We live in a world of the frame. Especially with over half the world’s countries coming out of a multi-month lockdown, our experiences are limited, contained within the frame. We don’t read about them, we only see them. The thing about the frame is, viewers only see what’s inside the frame. There’s no way of knowing what’s outside the frame, what came before or why the frame is composed the way it is.

Read More
Brand Perceptions

Brand Perception Management

By

Brand Perception Management

During all the years of my practice, by far the best definition of branding I have used is ‘managing perceptions in people’s minds’. It tells us where the effect of branding takes place – in people’s minds – and it tells us what that effect is – managing perceptions.

Read More
Brand Perceptions

5 Ways To Manage Brand Perceptions

By

5 Ways To Manage Brand Perceptions

This is a short summary of the hands-on actions you can take to maximize your management of perception in people’s minds.

Read More
Brand Perceptions

Brands Can Get Type Cast Too

By

Brands Can Get Type Cast Too

Often we will read about a Hollywood star that will avoid a role in a sequel for fear of being type cast. Or a star that will struggle to find a “breakout” role simply because the perception of the star’s work doesn’t match with the star’s desired change.

Read More
Brand Perceptions

How Brand Perceptions Are Formed In The Mind

By

How Brand Perceptions Are Formed In The Mind

Some years ago, I hosted a blind tasting beer party where everyone voted for their favorite and least favorite beers from a collection of microbrews and mainstream brands. Although there was no clear winner, there was definitely an outright loser. 

Read More