The Optimal Brand Messaging Framework
Messaging frameworks help brands rationalize their strategy across product and service lines.
NEW THINKING
Messaging frameworks help brands rationalize their strategy across product and service lines.
It’s the next thing out of most people’s mouths the moment I tell them I work in marketing. They hate ads, there are too many of them, and who’s got time to watch television these days anyway?
The human mind is visual. Millennia before we posted images on each other’s Facebook walls, our ancestors posted illustrations on the walls of the Caves of Lascaux.
Recently, in a thought-provoking post on why the PR industry, advertising and the mainstream and hybrid media need to work in a much more integrated way, Richard Edelman made this deceptively simple observation, “Ads are inherently more effective when you have something to say.”
It’s easy to fall in love with your product, to believe that the thing you’ve worked on so hard for so long is the best thing going.