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Brand Messaging - Branding Strategy Insider

Brand messaging is at the heart of building and communicating value. It helps consumers make choices and be more than the offer itself.
4 Rules For Effective Marketing Presentations

On January 16th, 2003, the Columbia space shuttle mission launched. After liftoff large chunks of spray-on foam insulation (SOFI) broke off from an external tank and struck the left wing. As a result Columbia and its seven crew members were orbiting Earth with possible wing damage. Would Columbia survive re-entry into Earth’s atmosphere or would the wing damage cause the spacecraft to be torn apart?

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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