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Brand Messaging

Brand messaging is at the heart of building and communicating value. It helps consumers make choices and be more than the offer itself.

Brand Messaging

4 Rules For Effective Marketing Presentations

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4 Rules For Effective Marketing Presentations

On January 16th, 2003, the Columbia space shuttle mission launched. After liftoff large chunks of spray-on foam insulation (SOFI) broke off from an external tank and struck the left wing. As a result Columbia and its seven crew members were orbiting Earth with possible wing damage. Would Columbia survive re-entry into Earth’s atmosphere or would the wing damage cause the spacecraft to be torn apart?

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Brand Messaging

The Power Of Localizing Your Brand Message

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The Power Of Localizing Your Brand Message

It’s Friday afternoon, you work in advertising, so you’re enjoying a lukewarm pint in your crowded local pub. Oblivious to the background chatter, you listen to your colleague’s latest preposterous anecdote. Then your ears perk up: faintly from across the room, you’re sure you heard your name.

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Brand Messaging

Aligning Brand Messaging With Cultural Diversity

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Aligning Brand Messaging With Cultural Diversity

Until fairly recently, in a business sense many marketers thought in terms of a very simple racial dichotomy: White vs. Not Interested.

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Brand Messaging

Brand Messaging Needs A Consumer Perspective

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Brand Messaging From The Consumer Perspective

Think of a song. A simple, well known tune.

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Brand Messaging

Brands Perform In The Right Channel And Context

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Brands Perform In The Right Channel And Context

Next time you’re at the theater and you hear deafening applause, be suspicious. It might be a sign that the show’s excellent.

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