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Brand Messaging

Brand Messaging

Brands Perform In The Right Channel And Context

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Brands Perform In The Right Channel And Context

Next time you’re at the theater and you hear deafening applause, be suspicious. It might be a sign that the show’s excellent.

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Brand Messaging

The Optimal Brand Messaging Framework

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The Optimal Brand Messaging Framework

Messaging frameworks help brands rationalize their strategy across product and service lines.

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Brand Messaging

How Brands Can Convert Noise To Signal

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Advertising: Converting Noise To Signal

It’s the next thing out of most people’s mouths the moment I tell them I work in marketing. They hate ads, there are too many of them, and who’s got time to watch television these days anyway?

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Brand Messaging

Improving Brand Meaning

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Improving-brand-meaning

The human mind is visual. Millennia before we posted images on each other’s Facebook walls, our ancestors posted illustrations on the walls of the Caves of Lascaux.

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Brand Messaging

Keys To Breakthrough Brand Messaging

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Recently, in a thought-provoking post on why the PR industry, advertising and the mainstream and hybrid media need to work in a much more integrated way, Richard Edelman made this deceptively simple observation, “Ads are inherently more effective when you have something to say.”

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