HomeCategory

Brand Marketing - Page 3 of 29 - Branding Strategy Insider

Explore the most effective brand marketing strategies from the world renowned experts who develop them.
5 Guiding Truths For Marketing To Generation Z

Generation Z, the cohort aged 13-22, is the first generation to grow up surrounded by mature technology and platforms (social and entrepreneurial). Their foundation of digital capabilities and hyper-connectedness is unleashing tremendously fluid and vibrant creative expressions. In the US alone, a report from Mintel in 2013 estimated the purchasing power of Gen Z to be $44 billion. Tapping into that market means brands have to understand what this generation means when they say “be...

Merging Ethics, Culture And Campaigns

In 2017, Pepsi had a banner year: their market share was increasing, their leadership was a model for diversity & inclusion, and they were celebrating 10 years of consistent revenue growth. Yet, in all their new-found swagger, they had a major stumble: a tone-deaf campaign from their in-house agency that attempted to jump into the speedway of culture through a Kendall Jenner spot that left the company in a tailspin of criticism that united the...

Connect With Us

footer-logo

Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe and Grow

Choose how often you receive our insights.


© 2022 Branding Strategy Insider. All Rights Reserved.