5 Marketing Tactics Used By Cult Leaders
Whether we like it or not, cults are very effective in building a following of devotees. Beyond the manipulative and unethical aspects of cults, there is a lot marketers can learn from cult leaders.
NEW THINKING
Whether we like it or not, cults are very effective in building a following of devotees. Beyond the manipulative and unethical aspects of cults, there is a lot marketers can learn from cult leaders.
There are three things marketers always forget. Okay, not all marketers and not always. But lots of marketers, lots of the time—enough to matter. Enough to sully the waters.
The fundamentals of marketing never change. All that changes is the context within which we apply the fundamentals.
Through good times and bad, two tensions define the whole of marketing. One about brand value. One about consumer decision-making.
Business is about numbers. Marketing is about people. That’s a built-in conflict, and people tend to lose out. Management guru Peter Drucker argued that the essential functions of a business were marketing and innovation. By Drucker’s reckoning, people should always come first. But it never works out like that.