Brand Marketing - Page 3 of 29 - Branding Strategy Insider

Explore the most effective brand marketing strategies from the world renowned experts who develop them.
5 Guiding Truths For Marketing To Generation Z

Generation Z, the cohort aged 13-22, is the first generation to grow up surrounded by mature technology and platforms (social and entrepreneurial). Their foundation of digital capabilities and hyper-connectedness is unleashing tremendously fluid and vibrant creative expressions. In the US alone, a report from Mintel in 2013 estimated the purchasing power of Gen Z to be $44 billion. Tapping into that market means brands have to understand what this generation means when they say “be...

Merging Ethics, Culture And Campaigns

In 2017, Pepsi had a banner year: their market share was increasing, their leadership was a model for diversity & inclusion, and they were celebrating 10 years of consistent revenue growth. Yet, in all their new-found swagger, they had a major stumble: a tone-deaf campaign from their in-house agency that attempted to jump into the speedway of culture through a Kendall Jenner spot that left the company in a tailspin of criticism that united the...

Connect With Us


Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe and Grow

Choose how often you receive our insights.

© 2022 Branding Strategy Insider. All Rights Reserved.