The Definition Of A Product Remains Elusive
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
NEW THINKING
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
It has long been a task of marketing to change people’s minds. Perhaps the most difficult task of all as people grasp firmly to their beliefs.
Marketers who already have an orientation toward creating value for customers in the markets they and their businesses serve can broaden understanding of that value by focusing more broadly on how marketing actions, products, services, and other market interventions contribute to improvements in the quality of life.
As we get used to living with a global pandemic and the resulting economic fallout, brands and advertisers are changing the way they communicate with customers in our ‘new normal.’
All generalizations are false. Including this one. Local campaigns always beat global campaigns. Always. Except when they don’t. If there is ever a topic that gets heated, it is the local versus global marketing debate. People get angry.