The Definition Of A Product Remains Elusive
February 1, 20214994 min
We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
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Brand Marketing - Page 2 of 28 - Branding Strategy Insider
Explore the most effective brand marketing strategies from the world renowned experts who develop them.
Marketing: Seven Levers For Changing Minds
January 12, 20217013 min
It has long been a task of marketing to change people’s minds. Perhaps the most difficult task of all as people grasp firmly to their beliefs.
Marketing’s Role In Quality Of Life
September 9, 20203952 min
Marketers who already have an orientation toward creating value for customers in the markets they and their businesses serve can broaden understanding of that value by focusing more broadly on how marketing actions, products, services, and other market interventions contribute to improvements in the quality of life.
Brands Find New Ways To Communicate Value
August 5, 20206693 min
As we get used to living with a global pandemic and the resulting economic fallout, brands and advertisers are changing the way they communicate with customers in our ‘new normal.’
The Local Versus Global Marketing Debate
May 27, 202012284 min
All generalizations are false. Including this one. Local campaigns always beat global campaigns. Always. Except when they don’t. If there is ever a topic that gets heated, it is the local versus global marketing debate. People get angry.