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Brand Marketing

Explore the most effective brand marketing strategies from the world renowned experts who develop them.

Brand Marketing

Marketing’s Role In Quality Of Life

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Marketing's Role In Quality Of Life

Marketers who already have an orientation toward creating value for customers in the markets they and their businesses serve can broaden understanding of that value by focusing more broadly on how marketing actions, products, services, and other market interventions contribute to improvements in the quality of life.

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Brand Marketing

Brands Find New Ways To Communicate Value

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Brands Find New Ways To Communicate Value

As we get used to living with a global pandemic and the resulting economic fallout, brands and advertisers are changing the way they communicate with customers in our ‘new normal.’

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Brand Marketing

The Local Versus Global Marketing Debate

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The Local Versus Global Marketing Debate

All generalizations are false. Including this one. Local campaigns always beat global campaigns. Always. Except when they don’t. If there is ever a topic that gets heated, it is the local versus global marketing debate. People get angry.

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Brand Marketing

5 Guiding Truths For Marketing To Generation Z

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5 Guiding Truths For Marketing To Generation Z

Generation Z, the cohort aged 13-22, is the first generation to grow up surrounded by mature technology and platforms (social and entrepreneurial). Their foundation of digital capabilities and hyper-connectedness is unleashing tremendously fluid and vibrant creative expressions. In the US alone, a report from Mintel in 2013 estimated the purchasing power of Gen Z to be $44 billion. Tapping into that market means brands have to understand what this generation means when they say “be yourself” (which, according to a research report from JWT Intelligence and Snapchat is the top phrase this group used to describe itself).

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Brand Marketing

3 MarTech Trends For 2020

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3 MarTech Trends For 2020

In the wonderful world of marketing technology (MarTech), the only constant is change—and 2020 will be no exception.

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