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Brand Marketing

Explore the most effective brand marketing strategies from the world renowned experts who develop them.

Brand Marketing

The Interdependency Of Marketing And Finance

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The Interdependency Of Marketing And Finance

It’s tempting to consider marketing and finance to be completely separate business disciplines. Marketing is about subjective, edgy, creative things like brands and television commercials. Finance focuses on hard, cold numbers. In reality, as most experienced business leaders know, the two disciplines are deeply entwined in the successful management of a venture. Though it’s not the only factor, marketing is one of the most essential drivers of business profitability and high valuations. Marketing is about revenue generation and growth, which is what drives the financial side of the business.

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Brand Marketing

Moving Beyond Owned, Earned And Paid Media

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Moving Beyond Owned, Earned And Paid Media

They say we live in the age of transparency. Thought leaders and industry pundits tell us that thanks to ratings, reviews and ubiquitous connectivity, consumers can see completely through brands. I’ve been part of this movement, screaming from the proverbial hilltops with articles, speeches and a documentary. But it’s complete hyperbole.

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Brand Marketing

Value Tagging: A New Attention Model For Brands

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Value Tagging: A New Attention Model For Brands

One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention.

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Brand Marketing

The Definition Of A Product Remains Elusive

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The Definition Of A Product Remains Elusive

We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?

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Brand Marketing

Marketing: Seven Levers For Changing Minds

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Marketing And Seven Levers For Changing Minds

It has long been a task of marketing to change people’s minds. Perhaps the most difficult task of all as people grasp firmly to their beliefs.

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