Marketing Rarely Fails On Its Own
April 22, 20262 min
Marketing rarely fails on its own. It reveals where purpose is being treated as language, and where it’s being treated as a discipline.
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Brand Marketing - Branding Strategy Insider
Explore the most effective brand marketing strategies from the world renowned experts who develop them.
When Brands Market To Algorithms, Not People
April 21, 20266 min
When it comes to AI and jobs, Boston University law professor James Bessen defined the terms of the debate in a 2015 paper published by the International Monetary Fund (IMF).
When Website Performance Becomes Marketing’s Weakest Link
March 12, 20264 min
Marketing teams have become exceptionally sophisticated at acquiring traffic. Media efficiency improves each year. Creative testing is constant. Audience targeting continues to evolve. But an overlooked constraint often sits immediately after the click.
The Future Of Brand Creativity Belongs To The Small And Reckless
February 18, 20264 min
Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified. Across marketing holding companies, executives are racing to adopt AI not because they understand it, but because they’re scared of being the last one without a slide. “We can’t afford not to,” they say; executive code for “I don’t want to be blamed.” This isn’t strategy. It’s signaling under pressure. And it’s going to be catastrophically expensive.
Why Marketing Is The Conscience Of Business
January 13, 20264 min
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I’m sharing some for your consideration. I hope they’re helpful. This week’s thought: Marketing is the conscience of business.