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Brand Marketing

Explore the most effective brand marketing strategies from the world renowned experts who develop them.

Brand Marketing

Brand Integration Strategy For Today’s TV

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Brand Integration Strategy For Today’s TV

It’s been a while since I’ve seen an article proclaiming, “TV is dead”, thankfully. But the options available to consumers in how they consume TV content continues to evolve and change.

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Brand Marketing

Guide To LGBTQ Brand Marketing

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Guide To LGBTQ Brand Marketing

Here on Branding Strategy Insider, we’ve discussed the value of demographics in brand strategy many times. For instance, in Mark Ritson’s article “The Everlasting Value of Demographics,” he states, “… using demographics as part of a broader approach to behavioral segmentation and targeting remains a valuable activity for many marketers and brands.” And in “Brand Growth and Changing Demographics,” Walker Smith compared Millennials to retirees and observed the surprising value of the “silver economy” as “a robust source of innovation and future growth.”

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Brand Marketing

How ATSC 3.0 Will Impact Brand Marketing

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How ATSC 3.0 Will Impact Brand Marketing

Companies have sales strategies for their products and distribution. Brand and product messaging rely on content and flow. Today that includes television advertising and the various forms of social media available on multiple devices.

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Brand Marketing

How New Disruptive Consumers Are Buying Brands

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How New Disruptive Consumers Are Buying Brands

We’ve always known that Direct To Consumer shoppers were writing their own rules. Now, thanks to a new study by IAB (Interactive Advertising Bureau) anyone looking for new ways of marketing knows what those rules are.

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Brand Marketing

Is Your Marketing Conversational?

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Is Your Marketing Conversational?

Brands using chatbots as a replacement for human-to-human channels don’t understand conversational marketing.

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