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Brand Marketing

Explore the most effective brand marketing strategies from the world renowned experts who develop them.

Brand Marketing

Brands And The Decline Of Influencer Trust

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Brands And The Decline Of Influencer Trust

There’s new evidence that suggests we may have passed the peak of influencer marketing.

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Brand Marketing

Brands Need To Adopt A Two-Way Creative Brief

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Brands Need To Adopt A Two-Way Creative Brief

Two-way conversations start with two-way briefs. Unless you want to talk to yourself.

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Brand Marketing

Brands And The Changing Art Of Persuasion

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Brands And The Changing Art Of Persuasion

I recently attended a great morning session on strategy at the You Can Now (YCN) here in London.

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Brand Marketing

3 Mistakes Brands Make About Human Behavior

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3 Mistakes Brands Make About Human Behavior

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to behavior change.

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Brand Marketing

PR: The Leading Marketing Power Of Our Times?

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PR: The Leading Marketing Power Of Our Times?

When people discovered that dropping Mentos candies into a bottle of Diet Coke creates a geyser that shoots 20 feet into the air, more than 800 videos flooded the Internet to document the volcanic possibilities.

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