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Brand Marketing

Explore the most effective brand marketing strategies from the world renowned experts who develop them.

Brand Marketing

7 Keys To Evaluating Brand Ideas

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7 Keys To Evaluating Brand Ideas

My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business.

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Brand Marketing

Why MFA’s Are Better Marketers Than MBA’s

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Why MFA's Are Better Marketers Than MBA's

Apple never invested heavily in marketing, preferring to build great products and save money on fixed costs.

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Brand Marketing

25 Marketing Articles For A Changing World

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25 Marketing Articles For A Changing World

What will the new year bring brands? From our perspective of the marketing world, at least 365 opportunities.

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Brand Marketing

How Distinctive Brand Cues Are Formed In The Mind

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How Distinctive Brand Cues Are Formed In The Mind

The purpose of our communications, particularly in business, is to have people eventually act on something we say.

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Brand Marketing

Brands Are Missing The Point Of Content Marketing

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Brands Are Missing The Point Of Content Marketing

Technology has liberated so many frontiers. We used to work at work; now we work anywhere and on any device. We used to watch television; now we stream video on-demand. And the examples go on and on.

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