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Brand Marketing

Explore the most effective brand marketing strategies from the world renowned experts who develop them.

Brand Marketing

The Psychology Of Influencer Marketing

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The Psychology Of Influencer Marketing

For years, brands relied on actors, singers, athletes and other ‘traditional’ celebrities to endorse their products in commercials.

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Brand Marketing

Brands That Know Who They Are Can Be Fearless

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Brands That Know Who They Are Can Be Fearless

Enlightened brands should inspire us. Those that have figured out what they stand for, and what they don’t; who they’re for, and what they value project the kind of stability that can be counted on, and trusted.

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Brand Marketing

Guide To Brand Sampling Program Success

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Brand Sampling Program Guide

In a hyper-competitive marketplace, the quest for a strategic advantage in connecting brands with target customers is endless.

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Brand Marketing

7 Keys To Evaluating Brand Ideas

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7 Keys To Evaluating Brand Ideas

My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business.

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Brand Marketing

Why MFA’s Are Better Marketers Than MBA’s

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Why MFA's Are Better Marketers Than MBA's

Apple never invested heavily in marketing, preferring to build great products and save money on fixed costs.

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