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Brand Marketing

Explore the most effective brand marketing strategies from the world renowned experts who develop them.

Brand Marketing

Marketing For Agency Strategists

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Marketing For Agency Strategists

Curiously, many people find their way to advertising agencies or in-house marketing departments at major brands without being educated or trained in the basics of marketing.

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Brand Marketing

The Difference Between Hollywood And Marketing

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The Difference Between Hollywood And Marketing

Hollywood and the marketing industry have a lot in common: both create fantasy worlds that spark our imagination. Both build dreams.

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Brand Marketing

The Morality Of Marketing

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The Morality Of Marketing

Does Marketing serve existing consumer needs, or does it create them?

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Brand Marketing

Marketing And The Fallacy Of Short-Term Selling

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Marketing And The Fallacy Of Short-Term Selling

Most marketers assume that, if you look after the short-term, the long-term will look after itself.

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Brand Marketing

Can Brand Value Overpower Fear-Based Marketing?

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Can Brand Value Overpower Fear-Based Marketing?

Last year, we featured a piece on Branding Strategy Insider called FEAR: The Ultimate Brand Builder? In which we explored the ways fear and scarcity are used to motivate and persuade consumers to take action, and ideas to harness such a powerful motivation without having to rely on it.

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