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Brand Management

While “brand management” and “marketing” are often treated as synonyms, there is an important distinction between the two terms. Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset. Marketing focuses on the activities associated with the promotion and distribution of products and services.

Brand Management

Building Brands With A Female Lens

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Today’s Brands Require A Female-Lens

Let’s hear it for our Fathers. All of them – from our our father who art in heaven, our fathers who save lives in emergency rooms, to our fathers who program in A.I. and our fathers who market in business.

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Brand Management

How Brands Win With An Owner’s Mindset

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How Brands Win With An Owner’s Mindset

Small companies possess one great competitive advantage over incumbents.

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Brand Management

Do Brands Always Need To ‘Join The Conversation’?

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Do Brands Always Need To ‘Join The Conversation’?

What a strange time for brands. Especially here in the United States.

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Brand Management

How Rapport Propels Brands

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How Rapport Propels Brands

The word “rapport” sums up everything we desire as marketers. It is taken from the French verb rapporter, meaning “to bring back, or refer.” To marketers, it means a lot more.

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Brand Management

Brand Safety In Sensational Times

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Brand Safety In Sensational Times

Last week, in the wake of the school shooting in Texas, one of my Fortune 50 clients suspended all media in the US until after the weekend news cycle.

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