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Brand Loyalty

Brand loyalty is about keeping people interested. It’s about elevating your loyal customers’ heartbeat over a sustained period of time. That’s harder than it sounds in a world teeming with distractions.

Brand Loyalty

The Real Online Shopping Challenge For Brands

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Brand Loyalty

Making people more interested in your brand is one challenge. Making them more loyal is quite another.

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Brand Loyalty

Retail Customer Loyalty Strategy

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Retail Brand Strategy

These findings from research of the ways we go about our lives have confirmed people are nowhere near as random as previously thought.

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Brand Loyalty

Top 4 Brand Loyalty Mistakes

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Brand Loyalty Strategy

Most good marketers know how to gain top of mind. Good marketers are adept at widening the funnel at the top end. They’ve good at introducing new lines, new variants, new dimensions – in order to attract new customers.

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Brand Loyalty

9 Signs Of A Healthy Brand – Customer Relationship

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It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them. Or they me.

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Brand Loyalty

The Stark Differences In Brand Loyalty

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I love this distinction by Martin Bishop between the brands we’re stuck on versus the one we’re stuck with. Brands we’re stuck on captivate us. Brands we’re stuck with hold us captive.

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