Moving From Brand Preference To Brand Loyalty
February 16, 20227 min
It was not too long ago when several business pundits decreed that brand loyalty was dead.
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Brand Loyalty - Page 2 of 6 - Branding Strategy Insider
Brand loyalty is about keeping people interested. It’s about elevating your loyal customers’ heartbeat over a sustained period of time. That’s harder than it sounds in a world teeming with distractions.
4 Ways To Build Brand Loyalty In Uncertain Times
November 10, 20205 min
For brands, facing uncertainty makes planning difficult. However, there is one action that all of these brand-business companies must undertake now. In addition to winnowing product lines and focusing resources on agility, these organizations must devote serious time, effort and money to building brand loyalty. To continue their profitable growth post-pandemic, companies such as Kraft Heinz have to move their new and regular customers up the Loyalty Ladder. This will extend their profit trajectory into...
How The Element Of Surprise Impacts Brand Loyalty
September 14, 20205 min
Since organized brands were first introduced over 100 years ago alongside industrialism, they have changed their nature and role in society. Brands have become ‘relation brands’ – brands that have a greater effect on people than the functional, product-oriented delivery of tangible, predictable benefits and features.
How Simplicity Drives Brand Loyalty
June 24, 20193 min
Studies about brand behavior have become increasingly popular as companies seek out ways to compete in the modern marketing ecosystem.
Innovating Brand Loyalty Programs
August 9, 20186 min
Never forget that the digital revolution is changing the way customers buy and the way brands sell.