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Brand Loyalty - Branding Strategy Insider

Brand loyalty is about keeping people interested. It’s about elevating your loyal customers’ heartbeat over a sustained period of time. That’s harder than it sounds in a world teeming with distractions.
4 Ways To Build Brand Loyalty In Uncertain Times

For brands, facing uncertainty makes planning difficult. However, there is one action that all of these brand-business companies must undertake now. In addition to winnowing product lines and focusing resources on agility, these organizations must devote serious time, effort and money to building brand loyalty. To continue their profitable growth post-pandemic, companies such as Kraft Heinz have to move their new and regular customers up the Loyalty Ladder. This will extend their profit trajectory into...

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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