avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Brand Licensing

By definition brand licensing is the renting or leasing of an intangible asset. It is also defined as an opportunity to extend value. Companies extend their brands via licensing for a variety of reasons. Brand licensing enables companies with brands that have high preference to unlock their brands’ latent value and satisfy pent-up demand. Through licensing, brand owners have the ability to enter new categories practically overnight, gaining them immediate brand presence on store shelves and often in the media. Let’s take a deeper look at the benefits that make licensing so attractive to brand owners.

Brand Licensing

Brand/Celebrity Licensing Partnership Guide

By

Brand/Celebrity Licensing Partnership Guide

Bad behavior is why clear contract terms are critical to the success of a brand and celebrity licensing partnership. As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”

Read More
Brand Licensing

Dead Or Alive? Bringing Brands Back To Life

By

Dead Or Alive? Bringing Brands Back To Life

We can all remember brands we loved (or not) that have disappeared.

Read More
Brand Licensing

Brand Licensing’s Rising Value In The Digital Age

By

 Brand Licensing's Rising Value In The Digital Age

Consumers today have immediate access to troves of information about any product, so in theory, they no longer need to rely on the good name of established brands to guide decisions on what to buy.

Read More
Brand Licensing

Managing The Brand Licensing Ecosystem

By

Managing The Brand Licensing Ecosystem

If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. This test implies that a person can identify an unknown subject by observing that subject’s habitual characteristics.

Read More
Brand Licensing

C-Level Brand Licensing Considerations

By

C-Level Brand Licensing Considerations

This is one of our favorite topics with board members, specifically when it comes to licensing the corporate brand—or not.

Read More