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Brand Legacy

Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill.

Brand Legacy

The Past Can Power Online Brands

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Brand Strategy Brand Legacy Oreo Cookies

Social values redolent of the ’50s, ’60s, and even ’70s are quietly being readopted by brands. These values are becoming more strongly expressed in the communications of brands plugged into the trend.

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Brand Legacy

Brand Archaeology: The Power In Your Past

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Brand Strategy Brand Legacy

Whenever I flick through my old vacation pictures, I tend to recall past holidays as being much better than they sometimes were. The break I had in Bermuda that was packed with disasters; or the holiday in Cebu where nothing seemed to go right…I remember them all as being perfectly pleasant. It’s amazing how ten years or so can affect your perceptions.

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