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Brand Leadership - Branding Strategy Insider

Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace.
The Perils Of Not Articulating A Clear Vision

It just took three years before Ford’s CEO Jim Hackett retired. In May 2017, Ford hired him to be CEO. Mr. Hackett had been CEO of Steelcase, the office furniture company. While at Steelcase, he joined Ford’s Board of Directors and oversaw Ford’s Smart Mobility unit. When Ford was starting to slide, Bill Ford, executive chairman and family scion, picked Mr. Hackett to take over as CEO from Mark Fields.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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